In an effort to decrease jaywalking across dangerous streets on campus, BYU Police announced Thursday that they had replaced a sign telling students to wait for the “walk” indication with one that explicitly tells drivers to run over pedestrians. The sign was placed on West Campus Drive, notorious for its long crosswalk and frequency of more than 11 cars per hour speeding by.

“It’s time we send our message loud and clear,” said BYU Police Chief Stan Ottostreet. “Nothing is more important than the safety of our students, and sometimes we have to take drastic measures to show that we’re ‘forreal’ this time.”

BYU Police has largely stayed out of controversy since its inception, so the announcement has been turning heads. “Jaywalking has been a campus tradition, like homecoming and BYU football, disappointing us for as long as I can remember,” said BYU Sophomore Nick Tauchman, “but I guess it’s in the best interest of the students’ safety.”

“They snapped,” Kelsey Adamson told The Alternate Universe. “If anything, I expected that they would first seek to eliminate our abundance of available parking before trying to eliminate pedestrians.”

Drivers will be incentivized to plow over certain types of jaywalking students in exchange for different amounts of Cougar Cash. They can receive $25 for hitting photography majors or Helaman Halls residence assistants, while running over lacrosse players or finance students will earn them $50. At press time, three Alpine Village residents with VASA memberships were running full speed toward a Honda Accord in a resistance effort to plow over a car.