Holy Clout: Church Creates First LDS “Hype House” in Attempt to Reach Gen Z Audience
Picture it: a quant Utah McMansion. Inside, David Archuleta and Lindsey Stirling record themselves doing the latest TikTok trend in the foyer. Above them on the balcony, Cosmo the Cougar performs continual backflips on Instagram live. Next to him, Hank Smith drafts his latest batch of tweets. In the property’s music studio, the hottest members of Vocal Point threaten the release of a new album. … Continue reading Holy Clout: Church Creates First LDS “Hype House” in Attempt to Reach Gen Z Audience